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BNA_G2_Nintendo Switch, Computer games, G2 Members, Stay-at-home Economics…
BNA_G2_Nintendo Switch
Nintendo company introduction
Nintendo of America
Established in 1980
Game & Watch™ (First product)
Game Boy™, the first portable handheld game system in 1989
Mario™ was first introduced in the Super Mario Bros.™ game in 1985
In 2004 Launched the Nintendo DS
In 2006 Nintendo introduced the Wii system and with its several advanced features
In 2017 The Nintendo Switch™ system launched
Doug Bowser (President)
Was founded as Yamauchi Nintendo
"Hanafuda" is Nintendo first game
Fusajiro Yamauchi
Kyoto, Japan
September 23, 1889
Coin-operated video game Donkey Kong
1981
Quickly became the hottest selling
Development of Nintendo
Nintendos's strengths
Extensive Distribution Network
Broad Variety of games
Strategic Partnership
Nintendo's weaknesses
Overdependence on Switch
Slow response to demand
Nintendo's opportunities
Focus on emerging markets
Invest in mobile games
Adopt AR&VR
Nintendo's threath
Stiff Competition
Stronger subtitutes
Business model canvas
Computer games
Mobile games
Tower of Saviors
Candy Crush
Arena of Valor
Pokemon Go
PUBGM
League of Legend
DotA
PUBG
Fall Guys
CrazyRacing KartRider
Auto Chess
G2 Members
IBS 108212003 王品淳 Abby
IBS 109212047 王霆虎 Albert
IBS 109212009 汪昱昕 Irene
IBS 108212505 葉尊瑩 Clare
IBS 106212006 陳孟傑 MJ
IBS 109212059 楊愛嘉 Stansia
Stay-at-home Economics
Games
Combine with streaming platform
YouTube
Download YouTube on Switch
Youtuber&Streamer
Increase flow by introduce or play Switch
Supply chain in Taiwan
Joy-con Sencer
PCB（Printed circuit board）
ROM (Read-Only Memory)
Mini LED
USB PD(power delivery
Games Relative devices
Inside door
Joy-con
Ring-con
Sencer
All the relative device need to connect to switch
Sales volume increase
2020 Q2's sales volume is over than 2019 Q2's by 166%
Shortage
cause
The price of Switch is rising about 150%-200%
Online shopping
Food delivery app
Covid-19
Before
After
Channels
Website
Social media
Retail distribution
Sharing from friends
Game developer
League
Streaming platform
Sponsors
Intel
Mastercard
Samsung
Advertisements
Games
Live streaming
Groups
Value Propositions
Three ways of using it
Palm mode
Separation mode
TV mode
Portability
Game console
Portable system
Games
Customer Segments
Students
Family
People who likes to stay at home
Key Activities
Features
Interesting
Trendy
Consoles
Connectivity
Key Resources
Production
Design
Produce
Marketing
Problem
Solution
Training
Platform
Website
IT network
Arcade game
Game console
PS3(2006)、PS4(2013)
Wii
Xbox
Switch
Street Fighter
Key Partnership
Developers
Mobile & computer companies
Cost Structure
Technology development cost
New games
New devices
Production cost
Agent
Customer Relationships
Online services
Direct services
Revenue Streams
Sales profit
Hardware
Software
In 2008 became the first system purchased by more than 10 million Americans in a single year
Hearthstone
Legends of Runeterra
NBA2K
NBA2K
