Please enable JavaScript.
Coggle requires JavaScript to display documents.
7.1-Marketing Communications - Coggle Diagram
7.1-Marketing Communications
Advertising
Personal selling
Direct marketing
Digital marketing
Sales promotion
Sponsorship
Public relations
Criteria
Desired control over message
Financial resources
Size of target audience
Target audience's preferences
Goals of communication
Communication process
Factual communications
New product
Humour
Discussion and sharing of a message
Problems
Coding of the message
Technical problem
Decoding of meaning
Sematic problem
Effectiveness
Effectiveness problem
Noise
Audience experience
Planned marketing comm.
Service experience-based comm.
Product experience-based comm.
Unplanned marketing comm.
Content
Cognitive
Relational
Behavioural
AIDA
Attention
Interest
Desire
Action