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Ethical Consumerism - Coggle Diagram
Ethical Consumerism
Irrational purchasing problems:
carpiciousness
changes in mood and behavior
emotions
surrounding context
E Company organisation ranking
700 consumer brands
criteria:
animal Welfare
human rights
Environmental issues
Check investment:
Banking sector
ethical
energy sector
renewable energy
E C Gap
30% - say that they harbor ethical consumption intentions
4% actually do
Improwing awareness+ positive cases
"The blue planet"
emotional message against plastic packaging
2015 taxation
'Bag for life'
Power of consumers & collective change
Starbucks
scandal with tax
Lost Customer Confidence
paid full corporate tax
Nike
sweat shop scandal
response negative repputation
code of conduct for their factories
"The Global Alliance for workers and
communities"