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Naturality - Coggle Diagram
Naturality
Product association
No added
Short shelf life
Simple package
Protector
Containing stories inspired by nature
Wild and authentic
Pure
More premium
Safe/quality assurance
Sensory cues
Fresh note
Just right flavor intensity
Natural flavor profile
Consistent aroma & taste
White or transparent
Sweetness and sourness balance
Clean/clear appearance
Real leaves of fruit pieces inside
Product features
Ingredient
Use what consumers perceived to be natural: infusion or juice
Traceablity
Ingredeint with clear origin
Natural functionality
Herb mix
Juice it with purpose
Shorter ingredient list
Category relevant e.g. milk, juice & tea
Prduction
Locally produced
Home made/hand crafted
With certification claims, like all natural