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MODULE 6: Stakeholder management - Coggle Diagram
MODULE 6: Stakeholder management
Part A: Corporate government
Definition:
Traditional view (Friedman - Anglo Saxon)
Stakeholder view (European)
Corporate social
responsibility
(CSR)
Definition
Approach
Supplier
Identifying
stakeholder
Contract theory
Agency theory
Institutional theory
Legitimacy theory
Contingency theory
Stakeholder theory
Balancing stakeholder
interest
Compromise
Accounting information in stakeholder management
International and perspective
Part B: Communicating with
stakeholders
Business communication
Internal
External:
Shareholder
Market and customer
Supply chain
Regulator and Government
Public
Communication planning
Planning
Encoding
reaching target audience
Audience segmentation
Sending the messages
Media for communication
Assessing the results
Quanti/ Quali reults
Changes in behaviors
Survey
Risks
Different meaning
Security/ privacy
Legal implication
Spam email/ call
Part C: Using technology for stakeholder management
Social media
Social media technologies
Blog, vlogs
Podcasting, streaming
Wikis
Microblogging (Twitter)
Online communities (Facebook
Use internationaly
Benefit for business
Stakeholder interaction
marketing, customers services
CEO blog
Ghost writer,
...
Social media strategy
Risks and challenges
Policy and legislation
Measuring benefit
Role of accountant
Other technologies to
engage with stakeholders
Live streaming
Mobile apps
Websites
Customer experience technologies
Intelligent experience economy
Chat bots
Conversational commerce
Part D: Reputation management
Reputation management
concept
Definition:
Deptrack: 7 domains
5 actions to
manage reputations
Accountant's roles
Transparency
Trust
A model to understanding
stakeholder trust
CIVIC principles
Communication
Long-term relationship
with Stakeholders
Reputational risk
Role of ethics
Sustainability and
reputation management
Greenwashing
Online reputation
management
Words of mouth
Deloitte's approaches to
manage digital rep risk
Effect of social media
Responding to customer criticism
Rep management in crisis
Crisis management
Rebuilding reputation
Part E: Deeper Stakeholder engagement
Driver of changes in stakeholder management
Communication, connectivity and hypertransparency
Individual empowerment and rise of middle class
Demographic sift and automation of work
Primacy of climate change and water resources
Supply chain oversight
Integrated approach