Please enable JavaScript.
Coggle requires JavaScript to display documents.
Big Ideas - Coggle Diagram
Big Ideas
Marketing
Stakeholders
International buyers
Charity
Businesses
Individuals
Resellers
Government
Environment
Porter Five Forces
Competitive Advantage
Differentiation Focus
Cost Focus
Differentiation
Cost leadership
STEEPLE - External Factors
Strategic Windows
Marketing Research Process
Reports of findings
Analysis and Interpretation
Main Research Collection
Exploratory Research
Research Planning
Alteration of Research Design
Segmentation
Demographic
Geographical
Psychographic
Behavioural
Positioning
Targeting Strategies
Undifferentiated
Differentiated
Concentrated
Customised
Marketing Mix
Product
Place
Traditional Distribution
Vertical marketing system
Collaboration Distribution
Exclusive Distribution
Promotion
Techniques
Advertising
Personal Selling
Direct Marketing
Digital Marketing
Sales Promotion
Public Relations
Sponsorship
People
Process
Physical Evidence
Price
Cost based
marginal
markup
Customer based
Demand
Psychological
Good-Value
Valued-added
Competitor
Product Mix
Product line
Optional-product
Captive
By-product
Product Bundle
Mission Statement
Specific
Customer Needs
Skills
Opportunities & Threats
Achievable
Adaptable
Innovation
globalisation
Technology Advancement
Financial issues
Lack of Time
Threats
Opportunities
Process
Generalisation
Screening
Design
Evaluation and Improvement
Prototype + final design
Culture
Practice
Strategy
Ansoff Growth Matrix
Operations Management
Input-Process-Output Model
Input resources
Management of Processes
Design of processes
Planning and Control
Improvement
Management of Outputs
Transformation Process
Material processing
Information processing
Customer Processing
Physical transformation
Informational transformation
Possession transformation
Location transformation
Storage transformation
Physiological/Psychological transformation
Hayes and Wheelwright Model
Stage 1: Internally Neutral
Stage 2: Externally Neutral
Stage 3: Internally Supportive
Stage 4: Externally Supportive