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WEB HEADINGS, Finally add an infectious agent, Why people share content
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WEB HEADINGS
- Include appropriate keywords and
keyword phrases for search engines
- Include full names of people
and places where appropriate
- Keep headings under 55 characters,
including spaces.
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Why people share content
People share content to increase their self-esteem, popularity, and standing among their peers.
When deciding what content to share, the headline says it all. The headline is what people notice first. It’s the headline that makes a piece of content stand out, get shared and go viral (or not)
Sometimes we share helpful content because it makes us look helpful (satisfying our need for self-actualization).
We also share emotional, attention-grabbing content, because it helps us to get noticed (satisfying our need for self-esteem).
Sometimes we share opinionated content because we want to show everyone what groups we belong to (satisfying our need to belong).
5 basic headline types that are the
most likely to go viral:
Optinmonster.com
- List posts
List posts provide a useful list of things.
- How to posts
How-to posts teach something: they help people achieve a specific desired outcome.
- Resource posts
Resource posts are lengthy guides or a large amount of curated content that provides a complete solution to a specific problem.
- Question posts
Question posts “throw open the floor” to the readers or audience and provide direct answers to their questions.
- Heart-to-heart posts
Heart-to-heart posts say to your audience, “I am about to share my deepest, darkest/brightest, thoughts/truths, with you. Come, sit down beside me and hear my tale of how.”
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