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HEADINGS
Specific
Helpful
Immediately interesting
Newsworthy
…
HEADINGS
Specific
Helpful
Immediately interesting
Newsworthy
Entertaining
Informative
interesting
Concise
Fluent
- Tell the reader what the copy is about. The heading should be followed by text that the headings what the
copy is about
- Create intrigue
The heading should tell the reader what comes next but not reveal the entire content.
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- Make readers feel some emotion
- Make readers feel they may miss out
No need to scare but hint the readers that they are missing out
- Use a powerful first word.
It creates impact
- Write a complete sentence
A good heading should contain a subject (who
or what is doing something
and a verb (what they are doing)
- Use lists
Readers often read copy to get information.
- Inspire your readers
Inspire them to make them do something
for themselves
- Offer the prospect of achievement
Readers love to solve their own problems and get on with life
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13, Use "clean" words
Don't offend the reader
- Avoid ambiguity
Use punctuations correctly to avoid
misunderstandings and read headings
several times to check for double meanings.
- Be honest
Let the fact speak for themselves. Adjectives and adverbs (descriptive words) must be used sparingly. and only when they are justified by facts
- March the heading to the copy
- State the benefits
Use the "so what" principle
- Use headings to break up copy
- Use short simple words
Avoid words of more than two syllables
- Keep headings short
Headings should be no longer than 8 words.
Headings for the web should be under 55 characters
- Use easy to read style type
Present in sentence case or title case.
All case or a mix of several types
(Note: too many capitals letters slows down the reader)
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