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Product - Coggle Diagram
Product
Development Kotler
Market/ business analysis
Target market
Value proposition
Market share
Product development
Prototype
Concept testing
Target cust.
Idea screening
Selection
Win?
Worth?
Real?
Test marketing
Idea generation
Lab, reviews, etc.
Commercialisation
New product planning
SWOT
Development
Concept/ project evaluation
Development
Concept generation
Launch
Opportunity identification
types of product
Convenience
Milk, etc.
Shopping
Furniture, etc.
Speciality
luxury items
Unsought
Insurance etc.