Marketing Mix - Place (Distribution)
Distribution channels
Collaborative distribution
Multiple distribution channels
Choosing the right channel?
p.62
Jarwoski et al Omni Channel challenging p.63
Nestle EG.
Pure Life Bottled Water 🚰
Danone
Evian 🚰
Bottled in region
Bottled at source
coffee ☕
Pickers
Farmer
Mill
Marketing org
Trader/ Warehouse
Roaster
cafe or retailer