Marketing Mix - Place (Distribution)

Distribution channels

Collaborative distribution

Multiple distribution channels

Choosing the right channel?
p.62

Jarwoski et al Omni Channel challenging p.63

Nestle EG.

Pure Life Bottled Water 🚰

Danone

Evian 🚰

Bottled in region

Bottled at source

coffee ☕

Pickers

Farmer

Mill

Marketing org

Trader/ Warehouse

Roaster

cafe or retailer