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Marketing Mix - Place (Distribution) - Coggle Diagram
Marketing Mix - Place (Distribution)
Distribution channels
Collaborative distribution
Multiple distribution channels
Choosing the right channel?
p.62
Jarwoski et al
Omni Channel
challenging p.63
Nestle EG.
Pure Life Bottled Water :potable_water:
Bottled in region
Danone
Evian :potable_water:
Bottled at source
coffee :coffee:
Pickers
Farmer
Mill
Marketing org
Trader/ Warehouse
Roaster
cafe or retailer