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Marketing research - Coggle Diagram
Marketing research
Roles
behavioural
policy development, implementation andevaluatio
product developmen
public consultation
attitudinal
public relations
communications
market measuremen
Types of datacollection
Marketing Research
Primary
Qantitative
Experimental data
Diary data(numerical)
Observation data
Tracking data
Survey data
Qualitative
Projective technigues data
Diary data(textual)
Focus group data
Accompanied shop
Interview data
Secondary
Research on customer behaviour pattern
Customerresearch onanother project
Marketing intelligence
News articles & reviews
Trade publications
Observation
Books and periodicals
Websites and forums
Quantitative/Qualitative
Organisational records
Complaints records
Loyalty scheme data
Website useage
Accounting records
Sales data
Prossess
