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The Marketing Environment - Coggle Diagram
The Marketing Environment
micro environment
- comprising an organisation’s key stakeholders or audiences
Suppliers
Customers
reseller markets
government markets
business markets
international markets
consumer markets
Marketing intermediaries
Competitors
Publics
macro environmen
- a range of external forces
E
conomic factors
E
nvironmental factors
T
echnological factors
S
ocial factors
P
olitical factors
E
thical factors
L
egal factors
Comptetive Advantage
competitive positions and differential advantage
Strategic objectives and strategic focus
