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Social World, image, image, image - Coggle Diagram
Social World
Technology
describes the application of science to address the problems of daily life.
not just about computers and cell phones
digital divide
the inequalities between those who have online access and those who do not
knowledge gap
an increasing gap in information for those who have less access to technology
Users
may be influenced by the media content they see
Social construct of reality
although reality exists we must negotiate the meaning of that reality
users who must read and interpret media are important in the media process
Content
media is the producer of it
written book
e-book
Industry
the entire organizational structure that makes up the media
industry is the producer of content
