Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic 3: Content Marketing Strategy - Coggle Diagram
Topic 3: Content Marketing Strategy
Learning objectives
Apply practical processes to plan and execute valuable digital content to attract, engage, retain target audiences
Manage content performance with real-time KPI monitoring metrics
Activities
Team draw on brand truth
Idea generation activity
Persona activity
Content Calendar activity
Explaining assignment rubric
Structure
Practical guide to planning a data driven content marketing
Industry benchmarks and trends in content marketing goals and metrics
Strategic approaches to developing a content strategy
Developing content strategy
Social-led strategy
A strategy focuses on a drip-effect of content that can be pushed through social media.
Customer-led strategy
A strategy emphasizes the role of different content formats at different stages of a customers' path to purchase.
Campaign-led strategy
replaces advertising ideas with broader content ideas that can be activated in different ways across channels, and feed the brand's social, search, and PR activities.
Distribution-lead strategy
Content creation starts with distribution.
Industry benchmarks, distributions metrics, and goals
B2B
B2C
The content marketing cycle
Ideation and planning
Ideation
Planning objectives
Creation and optimization
Content types
Optimization
Research
Persona creation
The group of people who need something
Personal info
Professional info
Enterprise
Ways of learning
Purchasing behavior
Goals/ challenges
Customer experience
(Empathy map)
what they think/feel
what they say/do
see/hear
who do they listen to
Company
Internal
Strengths
Weaknesses
External
Opportunities
Threats
Distribution
Analysis