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WEEK 6: EXTERNAL & INTERNAL ANALYSIS - Coggle Diagram
WEEK 6: EXTERNAL & INTERNAL ANALYSIS
External
Macro Environment
STEEPLE
ECONOMIC
ENVIRONMENTAL
TECHNOLOGICAL
Pace
POLITICAL
SOCIAL
LEGAL
ETHICAL
Factors interrelated
Aguilar, 1967 - ETPS framework
Trends
VUCA framework
Uncertainty
#
Complexity
#
Volatility
#
Ambiguity
#
Strategic responses
restructuring
information
agility
Resource slack
experimentation
Bennett & Lemoine, 2014
Meso environment
Industry level
Substitute Products
Complements
New entrants
Competitors
Suppliers
Buyers
Industry specific
Influences strategy & operations
External forces & competition
WHY?
Link between strategy & external environment
Proactive strategy, not reactive
Adapt strategy/business model to changes
Understanding competitive forces
Internal
Co's resources & capabilities
Shaping values & strategy