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International Strategy and Organization - Coggle Diagram
International Strategy and Organization
Introduction
Planning
Identifying and selecting
objectives
and deciding how to achieve those objectives
Strategy
Set of planned
actions
that managers take to help a company meet its objectives
Four Corporate-level Strategies
Retrenchment Strategy
To
reduce
the
scale
or
scope
of a corporation's businesses
Stability Strategy
To
guard against change
and
avoid growth or retrenchment
Growth Strategy
Designed to
increase the scale
(size of activities) or
scope
(kind of activities) of operations
Combination Strategy
Mixes
growth, retrenchment, and stability
strategies across business units
Three Stage of the Strategy-Formulation Process
Stage 2: Identify Core Competency and Value-Creating Activities
Stage 3: Formulate Strategies
Stage 1: Identify Company Mission and Goals
Two International Strategies
Multinational Strategy
Adapting
products and their marketing strategies to local preferences in each national market.
Global Strategy
Offering the
same products
using the
same marketing
strategy in all national markets
Three Business-Level Strategies
Differentiation Strategy
Design products that buyers perceive as
unique
Focus Strategy
Focus on
narrow
market segment by being the low-cost leader, by differentiating or both
Low-cost Leadership Strategy
Exploit economic of scale
to have the lowest cost structure of any competitors in an industry
build and maintain superior positioning within the industry
Types of Organiational Structure
International Area Structure
Organizes global operations into countries or
regions
Global Product Structure
Divides worldwide operation according to product
areas
International Division
Keep domestic and
international
activities separate
Global Matrix Structure
Splits the chain of command between
product and area
divisions
Work Teams
Self-managed team
Employees from one department take on responsibilities of former supervisors
Cross-functional team
Employees from one department take on responsibilities of former supervisors
Global team
Top managers from headquarters and subsidiaries solve company problems