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Deep Webinar: The Blue Elephant - Coggle Diagram
Deep Webinar: The Blue Elephant
What is soft power?
Charisma applied at an international level
The US is a great example of a soft power
The American Dream, Hollywood, McDonald's, English
India has Bollywood, Diaspora, cricket and cuisine as prime examples
An instrument to achieving national interest
Indian soft power is driven by the private sector
Soft power is more relevant today with the lack of global leadership
India and Pakistan have a lot of soft power to make an impact on the relationship
Soft power can be positive and negative in nature
World order
We are no longer in a bipolar world, unlike the times of the cold war
There is a lack of global leadership
We need more things to unite us and that is where soft power fits in
India's engagement with ASEAN has been a source of soft power
ASEAN has a central focus on tourism as an instrument of soft power
Pakistan views India as a threat
What does India need to do?
Collaborate with South East Asia on differing outward-facing projects
Need to be cognisant of what the other country wants from us
When relationships are frosty at the highest levels, what matters most is citizen exchange
Need to convince Pakistani's that there is nothing to fear from India to reduce the importance of the army
When it comes to soft power, there is relatively little that the government can do
When it comes to war, one of the most important considerations a country needs to make is how the world will perceive its actions