International investment trade theories P199-200

Ownership advantages theory

'A firm owning a valuable asset domestically can penetrate foreign markets through FDI'

That asset could be economies of scale or the level of technology

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Internationalisation theory

Firms are more likely to globalise and invest in a manufacturing site, for example, if it is cost beneficial

Toyota have a manufacturing site in Derby

High labour costs, but there is no costs to import cars from China to UK

They have access to a high human capital labour force

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A firm would also consider franchising their brand depending on costs

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Dunning's Electric theory

This theory combines ownership, location & internationalisation advantages

Ownership advantage

Location advantage

Internationalisation advantages

A firm must own some unique competitive advantage that overcomes disadvantages of competing with foreign firms on their home turf

IE level of technology

It must be more profitable in foreign location than in domestic location

IE lower labour costs

The firm must benefit from controlling the foreign business activity than from hiring an independent company to provide the service

The independent company may tarnish the brand through their practices in that market