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Ch 1 – Today & Ch2 – Network Effects, G2 member, company, Respond of…

- - - - Aswath Damodaran - professor at NYU
        
        company value 5.9billions
      - Bill Gurley
        
        underestimate potential market share
      - Urbanisation
        
        more drivers customers、
        more demand、
        less drivers downtime、
        lower price
    - - Postive
        
        Growth value produced of each user
        
        Value creation and competitive advantage in a platform business
      - Negative
        
        Reduce value produced of each user
  - - - Technological Innovation
        
        Economies of scale
        
        monopoly
        
        Mass production
        
        Unit cost drop
        
        Profit maximization
    - - Demand aggregation
        
        App development
        
        Valuable to their users
    - - More connect
        
        Ex: Phone
        
        Growth, mature technology, cheap prices and expand the market
  - - - discounted drinks for ladies
      - men appear - happy to buy drinks with full price
    - - riders attract drivers
      - drivers attract riders
    - - spend money to attract participants to one side of the market - then other siide will follow
  - - - slogans "Get Big Fast"
    - - "Evanescent" (Suddenly disappear after discount ends")
    - - "Going Viral" - tendency of an idea or brand
        
        Eg. when fans persuade their friends to visit YouTube
  - - - For Example: OkCupid
        
        Dating Website
- - - - Example
        
        Visa
    - - Example
        
        Uber
- - - - Walmart
- - - - Microsoft
- - - - outside > inside network effects
        
        management of human resources employees to crowds
        
        organizational attention
        
        Innovation in-house to open R & D
- - - - dramatic/unexpected changes
        
        the lives of individuals
        
        Joe Fairless
        (Skillshare | an education platform)
        
        Taran Matharu
        (Wattpad | a story-sharing platform)
        
        James Erwin
        (Reddit | a community-based news platform)
        
        the business models
        
        North America
        
        Uber (2009)
        Vehicle service
        
        Facebook (2004)
        Social media
        
        Amazon (1994)
        E-commerce
        
        Intel (1968)
        Computer/Chipset
        
        Apple (1976)
        Technology
        
        Google (1998)
        Technology
        
        Technology/ Social Media
        
        Microsoft (1975)
        Software/IT
        
        Oracle (1977)
        Computer/Technology
        
        Airbnb (2008)
        Vacation rental online marketplace
        
        Asia
        
        JD.com (1998)
        E-comerce
        
        TENCENT (1998)
        (Internet/Techonology)
        
        Softbank (1981)
        Technology/Energy/Financial
        
        Large market/ Technology
        
        Alibaba (1999)
        E-commerce, retail and IT
        
        Europe
        
        Spotify (2006)
        Audio streaming and media services
        
        SAP (1972)
        Software/Technology
        
        Technology/ Media
        
        Africa
        
        Naspers (1915)
        (Internet)
        
        Technology
    - - Technologies
        
        Information/Resources
        
        Enabling value creation
      - Stakeholders
      - Interaction/Sharing
- - - - Covisint