Please enable JavaScript.
Coggle requires JavaScript to display documents.
Neuropsychology & Marketing - Coggle Diagram
Neuropsychology & Marketing
Methods
Electroencephalography (EEG)
Functional magnetic resonance imaging fMRI
Magnetoencephalography (MEG)
Positron emission tomography (PET)
Single- neuron recording
Multineuron recording
Lesion studies
Transcranial direct current stimulation (tDCS)
Transcranial magnetic stimulation (TMS)
Neural circuits
Attention
Memory
Emotional processing
Reward processing
Neuroscience has added
value to this marketing areas
Advertising and branding
Consumer preference and choice
Price, product, promotion, and place
Integrative approaches
Theory of mind
Empathy (Known as mirror neurons)
Genetic influences
Candidate gene approach
Genome-wide
Gene-by-environment interactions