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LO3 - Planning digital media campaign - Coggle Diagram
LO3 - Planning digital media campaign
Social media channels
Facebook
Instagram
Snapchat
Twitter
Pinterest
Tiktok
Linkedin
Futbin
Potential outcomes of a digital marketing campaign
Negative
Work rate (More time on social media)
Bullying (Think about people working on the campaign)
Careful in how you promote the business (people easily offended these days)
Threats (linked to the above through bullying but also cyber threats)
Bad customer interpretation
Employability ( If someone working used customer data incorrectly)
Business Image
Positive
Increase market share
Getting product publicised
Increase customer loyalty
Effect on product life cycle
Financial Impacts
Improved customer service
Possible restrictions
Technological constraints ( Are there any gas in regards to technological equipment)
hardware/software
Photoshop
Animation software
Skills constraints ( Are the staff working on the project skilled up)
Web design
Animations
Legislation ( Laws around this)
Copyright
GDPR
Target Audience
Income
Educational background
Age
Gender
Interests