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LO3 - planning a digital media campaign - Coggle Diagram
LO3 - planning a digital media campaign
social media channels
facebook
instagram
twitter
youtube
pinterest
snapchat
tiktok
linkedin
reddit
potential outcomes of a digital marketing campaign
posotive
product awareness
business growth
increased market share
improved customer service eg comments
increased customer loyalty
financial impacts eg increased sales
effect on the product life cycle
negative
controversy eg negative comments
bullying
employability
threats
work rate
business image
possible restrictions
legislation
GDPR
copyright
technological constraints
hardware/software
photoshop
animating software
skills constraints
web design
animation
target audience
income
educational background
age
gender