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LO3 - Planning a digital media campaign - Coggle Diagram
LO3 - Planning a digital media campaign
social media channels
Twitter
facebook
instagram
snapchat
linked in
youtube
reddit
Blogs
potential outcomes
negative
Bullying within the team or customers
threats - eg malware
business image
employability - could prevent you from getting other jobs in the future if the campaign goes wrong
work rate could be slowed
positive
product awareness
business growth
increased market share
increase customer loyalty
improved customer service
effect on the product life cycle
financial impact
target audiance
Gender
Income
Education background
Age
possible restrictions
technological constraints - do you have the resources to create a good digitals making campaign
skills constraints - do you need specialist skills to complete the digital marketing campaign such as for web design or finance.
Legislation - are you within the laws such as GDPR or freedom of information act.