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LO3 Planning a digital media campaign - Coggle Diagram
LO3 Planning a digital media campaign
Soical media channels
Instagram
Twitter
Facebook
Youtube
Snapchat
LinkedIn
Tiktok
Potential outcomes
Negatives
Threats
Employability
Bullying
Business image
Workrate
Positives
Increased market share
Increased customer loyalty
Improved customer loyalty
Effect on the product life cycle
FInancial impacts
Target audience
Gender
Income
Age
Educational background
Possible restrictions
Skills contraints
Are staff skilled enough
Web design
Technological constraints
Need correct software
Does any equipment need to be bough
Do you have enough hardware(computers)
Legislation
Data protection act
GDPR
Freedom of information