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LO3: Planning a digital media campaign - Coggle Diagram
LO3: Planning a digital media campaign
Social Media Channels
Instagram
Twitter
Facebook
Youtube
Snapchat
TikTok
WhatsApp
LinkedIn
Reddit
Potential Outcomes
Positive
Product awareness
Business growth
Increase market share
Increase customer loyalty
Improved customer service
Effect in the product life cycle
Financial impacts - sales increase
Negative
Work Rate
Bullying
Threats
Employability
Business image
Possible Restrictions
Legislation
Data Protection
Freedom of information act
Copyright
Technological constraints
Any gaps in technological equipment
Anything need to be bought
Hard/Software
Skills constraints
Are the staff skilled?
Web design?
Animation?
SEO Experts?
Target Audience
Age
Gender
Income
Educational background