Planning a Digital Media Campaign

Social Media Channels

Potential Outcomes of a digital Marketing Campaign

Possible Restrictions

Target Audience

Twitter

Facebook

Instagram

Snapchat

Youtube

LinkedIn

WhatsApp

Messenger

TikTok

Reddit

Pinterest

Skype

Tumblr

Positive

Negative

Increased Market Share

Increase Customer Loyalty

Imporved Customer Service

Financial Impacts

Work Rate

Effect on the Product Life Cycle

Bullying

Threats

Employability

Business Image

Legislation

Technological Restraints

Skills Constraints

Laws: Data Protection, CopyRight, Freedom of Information

Hardware,Software

SEO Experts, Web Designers, Animation, Finances

Income

Educational Background

Gender

Age