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CHAPTER 7: VIRTUAL COMMUNITIES - Coggle Diagram
CHAPTER 7: VIRTUAL COMMUNITIES
MOBILE COMMERCE
Short messaging service (SMS)
Development of phones as Web browsers
MOBILE PHONE APPS
Mobile Wallets
Functions as credit cards
VIRTUAL COMMUNITIES
Virtual community
Gathering place for people and business
(no physical existence)
Early virtual communities
Bulletin board system (BBSs)
Renue sources: monthly fees and selling adverstising
Usenet newsgroup
Message posting areas on usenets
Current form
Web chat rooms
video learning mommunity
Social Networking Emerges
Social Nettworking sites
Web log (blog)
website containing individual on current event
Business uses
Newspaper
Participatory journalism
Social shopping
chatglist
Etsy website
Idea based social net-working
Idea based virtual communities
Idea based networking
Revenue Model for Social Networking
Adverstisng - supported social network sites
Social networking sites
Parential for targeted marketing
High visitor court
Second wave advertising fees
Fee based socail networking
Fee based website can generate revenue by providing virtual community interaction
Mirco lending sites
Practice of lending very small amount of money
Internal socail networking
Provide socail interaction among organization
MOBILE OPERATING SYSTEMS
Creates Wireless Application Protocol (WAP)
Helps to display Web page in device
Design Web sites that are suitable for specific smart phones
ONLINE AUCTION
Perfect business opportunity
Changes rapidly
AUCTION BASIS
To offer items for sale
Different types of auction to help is business
RELATED BUSINESS TO ONLINE AUCTIONS
General consumer auctions (eBay)
Specialty consumer auctions (JustBeads.com, Winebid)
Business-to-business auctions
AUCTION RELATED BUSINESSES
Escrow services
Auction directory and information services
Auction software (for sellers and buyers)
Auction consignment services
Types of Auctions
Second Price sealed-bid auction
Doube Auction (open-outcry)
First pure sealed-bid auction
Double auction (sealed bid)
Dutch Auction
Reverse Auction (seller-bid)
English Auction
Revenue Model for Social Networking
Micro Lending Sites
Pracice of lending very small amount of money
Fee-Based Social Networking
Fee-based websites can generate revenue by proviiding virtual community interaction
Internal Social Networking
Provide social interaction among organization
Advertising-Supported Social Network Sites
Second wave advertising fees
High Visitior Count
Social networking sites
Parential for targeted marketing