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Methods of Measuring Corporate Image. - Coggle Diagram
Methods of Measuring Corporate Image.
David Eduardo Rivera Dávalos 160650
Research methods
Barometer R+M
valuation of the company according to the business leaders.
familiarity of the company with the society.
divided into ten aspects.
Profit/rate of return.
Attention to the environment.
Raw materials and safety.
The company as an employer.
Innovativeness.
Degree of market orientation.
Importance to the economy.
Expectations for the future.
Product quality.
Providing information.
"Research on the reputation of the largest companies in the United States”.
C.I.P.A., Model of motivation
“It maps how internal and external target groups view and value an organization”
Brainstorm
Group discussion
Conduct quantitive research
Hit List
“The method concentrates on the assessment of a company ́s image for decision making purposes".
Characteristics
10,000 people from the world of business evaluated large companies.
Evaluation is from its SECTOR
It is based on clear factors on a scale of 0-10.
Key Attributes
Financial soundness.
Value as a long-term investment.
Use of corporate assets.
Innovativeness.
Quality of Management.
Ability to attract, develop and keep talented people.
Quality products and services.
Community and environmental responsibility.