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Cookies Data Privacy and Consent optimisation - Coggle Diagram
Cookies Data Privacy and Consent optimisation
Q: TELL US WHO YOU ARE ? Who are you and what you do ( Zofia)
Zofia stelka)
Tilman Harmeling
CCPA
CPRA new regulation any business that deals with Californian users need to comply if gross rev exceeds $25million or receives, processes OR transfers data of over 50k local residents OR 50% of annual revenues achieved from selling personal data belonging to Californians
what do we need to do to be compliant
(Zofia )
Q SO WHAT ABOUT CCPA HOW DOES THAT DIFFER?
where do people go wrong
what are the risks
Q: UNDER GDPR WHAT DO YOU NEED TO BE COMPLIANT? GDPR 7 parts to be compliant what are people doing wrong -(Zofia stelka)
Q. SO IF YOUR COMPLIANT SURELY THIS EFFECTS YOUR OPTIN RATES? Optimisation - how? WHY (Tilman) AB Testing ,
If you want me to improve one thing on a cookie banner - what should that be?
What is the best way to improve opt-ins?
Does compliance have a direct impact on the opt-in rate?
Do we see a difference between industries in opt-in rates?
What is the biggest obstacle in opt-in optimization?
CMP
what is a CMP (zofia)
The influence of the privacy regulation on the online marketing world. (tilman)
What are the consequences of no opt-in?
On which KPIs does the Opt-in rate has influence?
What is the business impact of privacy regulations?
If we want to know more Where do we go what do we do (zofia)