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CREATIVITY & INNOVATION - Coggle Diagram
CREATIVITY & INNOVATION
CREATIVITY
(Process of gathering & generating new ideas)
Merging of ideas which never been merged.
Ability to use imagination to discover ideas.
Process of bringing something new
Component
Motivation
Initiates one to behave
Driving someone to do something.
Extrinsic Motivation : comes from outside a person.
Intrinsic Motivation : person's internal desire
Creative thinking skill
Use of creative intelligence to approach problems and find solution
Intuitive : focus on result and relies on past experience
Innovative : focus on issues at hand and evidences in front of them.
Imaginative : adopted when chaos arises
Inspirational : inspire to followers
Brainstorming
Mind- mapping
Forced analogy
Attributed listing
Lateral Thinking
Problem reversal
Process
Phase 1 - Background or knowledge accumulation
Phase 2 - The incubation process
Phase 3 - The idea experience
Phase 4 - Evaluation and implementation
Knowledge
Understanding of a subject
Encompasses expertise, skill and practical / theoretical understanding a subject.
-Gained through study or experience
INNOVATION
Creativity implemented
Process where entrepreneurs convert opportunities into marketable ideas
Refers to implementation of creativity ideas in product and services
Ability to apply creative solution to enrich and enhance people's lives
Types
Invention : Creation of totally new product & services
Extension : Introduce different application or usage of existing product & services
Duplication : Replication of existing concept
Synthesis : Combination of existing concept into new usage
Intensity of innovation
Radical Innovation
Fundamental rethink
Based on disruptive technologies
Experimentation and play
Worse initial performance
EXP : the wheel, printing press, steam power and so on
Incremental Innovation
Steady improvements
Based on sustaining technologies
Obedience to cultural routines and norms
Can be rapidly implemented
EXP : paper cup, ball-point pen, electric toothbrush and so on
Source of innovation
Within company (industry)
Unexpected occurrence : an opportunity can arise from an unexpected event
Incongruities : gap between what is and what should be
Process needs : require entrepreneurs to innovate and answer particular needs
Structural change : caused by industry and market changes due to new dev such as advances un technology
Within social environment
Demographic changes : changes in population size
Perceptual Changes : Society's general assumptions
New knowledge : Basis of development of something brand new.