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CREATIVITY AND INNOVATION - Coggle Diagram
CREATIVITY AND INNOVATION
CREATIVITY
the merging of ideas which have not been merged before. New ideas are formed by developing current ones within our minds
PROCESS
Phase 1: Background or Knowledge Accumulation
Involves seeking and gathering of information through observations, readings, conversations with others, attending seminars, meetings and workshops, etc.
Phase 2: The Incubation Process
Entrepreneurs deliberately allows creativity to spur by breaking-away from the problem and let the subconscious mind work on it.
Phase 3: The Idea Experience
Discovery of the idea or solutions to the problems (eureka factor).
Phase 4: Evaluation and Implementation
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COMPONENTS
Creative thinking skills
Knowledge
Motivation
TECHNIQUES
Brainstorming
SCAMMPERR
Lateral thinking
Mind mapping
Problem reversal
Attribute listing
BLOCKS
Perceptual
Emotional
Cultural
Environmental
Intellectual/Conceptual
INNOVATION
the process by which entrepreneurs convert opportunities into marketable ideas.
TYPES
Technological Innovation
Operational Innovation
Organizational Innovation
Instill Organizational
Developing and instituting an innovative work culture among the people within the company or organization
Change the way the staff work
Improve their skills
Change their attitudes and mindsets
Improve the methods they use to carry out their work
SOURCES
Within the company or industry
Unexpected occurrence
Incongruities
Within the social environment
Demographic changes
Perceptual changes
CHARACTERISTICS
Sensitive to problems
Broad perspectives
Flexible and adaptable
Original thinker and stick-to-own opinion
Risk-taker
Motivated and dedicated
Curious
CREATIVITY, INNOVATION & ENTREPRENEURSHIP
Creativity is the process of generating unique and useful ideas.
Innovation will take place when there is a creative idea generation.
Innovation is about taking the creative/unique new idea and turning it into something of value
Innovation requires discipline and action to evaluate the ideas, test them, modify them and then apply them. It is through there disciplined and actions that turn an idea into something of value.