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Marketing communication techniques - Coggle Diagram
Marketing communication techniques
Advertising
Paid
Mass comm.
Awareness
Impersonal
Personal selling
Oral
Interactive
Expensive
Sales skills
Direct marketing
Direct
Targeted
Low response rate
Digital marketing
Digital channels
Global reach
Flexible
Costs can be high
Sales promotion
Purchase incentives
Promote saales
Potential damage
Short term
Sponsorship
High visibility
Bad publicity?
Public relations
High credibility
Lack of control over comm.