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Market Research - Coggle Diagram
Market Research
Roles
Linking
Consumer
Marketer
Customer
Public
How?
Information
Opportunities
Problems
Collection
Information
Markets
Better Decisions
Organizations
People
Analyze
Why?
Marketing actions
Generate
Refine
Evaluate
Process
Monitor
Understanding
Small Business/ Non-Profit
Ways
Talk to Customers
Informal surveys
Search internet
Observe Competitors
Secondary Data
Limitations & Potential Bias
Data Leglislation
Ethics
Unscrupulous - Distort market research
Skewing Results
Avoid negative answers
Wording of questions
Misuse of data
Guidelines
MRS's Code of Conduct (UK)
AMA's Code of Ethics
Canadian Marketing Association's Code of Ethics
Data Protection Legislation
Process
Key Stages
Research Planning
Exploratory Research
Refining the research design
Main Research Collection
Analysis & interpretation
Reporting of finding
Data Types
Organisational Records
Marketing Research
Primary
Secondary
Marketing Intellegence
Secondary Research