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Distribution channels - Coggle Diagram
Distribution channels
Channel members
Information
Promotion
Contact
Matching
Negotiation
Financing
Risk taking
Choice of channel
Level of service
Size of company
Type of product
Perishable?
Intensive
Selective
Exclusive
Competitors
STEEPLE
links
Manufacturer
Wholesaler
Retailer
Consumer
Horizontal marketing system (collaborative)
Backhaul
Co-loading
Continuous move routing
Physical internet
Multiple
Service
Sales
On line
Stores
Vertical marketing system
Unified system
Corporate VMS
Owning other channel members
Contractual VMS
Contractual arrangements
Administered VMS
Control through size