Keynes also criticized Say’s law of a possible “automatic” compensation where for every excess supply of goods in one market, there is a corresponding shortage of demand in another. Simply put, “supply creates its own demand” and therefore any excess of supply would lead to a corresponding compensation of demand in another market. However, Keynes argued that the existence of an excess of supply meant the existence of weak demand, which would consequently lead to unplanned accumulation of inventories. This would lead to a decrease in production and the aggregate level of income, and, consequently, increased unemployment, creating a downfall on the entrepreneurs’ (or investors) investment appetite, thereby reducing the aggregate level of output.