➡️Nowadays, ethics are one of the important role in determining the successful of the businesses. The ethical practices must be applied to every aspects of their businesses such as the Human Resources, product, services and many more in order to attract many consumer. Proton's sales performance and profits has been identified in reducing manner. Although the firm is making a good sales throughout the year, yet people still choose another brand rather than PROTON itself. According to the news, PROTON remains handicapped by lack of scale, overcapacity, outdated technology, a limited product lineup and lack of exports. This is all due to the ethical issues that are faced by the PROTON. The company is now facing an uncertain future without the foreign partner.