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Marketing environment - Coggle Diagram
Marketing environment
Macro environment
Social factors
Technological factors
Economic factors
Environmental factors
Political factors
Legal factors
Ethical factors
Micro environment
Customers
Consumer markets
Business markets
Reseller markets
Government market
International markets
Marketing intermediaries
Suppliers
Competitors
Publics
Five forces
New entrants
Suppliers
Buyers/customers
Prices
Rivalry
Ansoff's growth matrix
Present product
Market penetration
Market development
present market
Market penetration
Product development
new product
Product development
Diversification
new market
Market development
Diversification
Competitive advantage
Cost leadership
Differentiation
Focus