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Marketing - Coggle Diagram
Marketing
Monitoring/Analysing market
Trends
Opportunities
Threats
Competition
Process
Analysis of market
Strategy selection
Formulation
Implementation, monitoring, evaluation
SWOT
Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external
Society (Customers)
Understand and anticipate customers' requirements
Consumer target
Offering
Profit for organisation
Satisfaction for customers
Exchange
Brand identity
Attractive position (e.g. price)
Mission statement
Vision
Values
Strategic Windows
Globalisation