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Social Comparison Theory iss_19201_00360 - Coggle Diagram
Social Comparison Theory 
Nature of the Theory
It centers on the belief that there is a drive within individuals to gain accurate self-evaluations, often in comparison to others.
It chiefly focuses on the fundamental aspect of human cognition in which a person's tendency to compare oneself to another.
It originates from the idea of social comparison as one of the most ubiquitous features of human social life which viewed as a way of self-enhancement.
Application in Real Life
In the same way, all people naturally engage in mental comparisons with the people around them during the course of daily life. These evaluations can greatly impact one's motivation and feelings.
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Occurring frequently in our lives, social comparison shapes our perceptions, memory, and behavior—even regarding the most trivial of issues.
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Almost all our achievements are relative, in that their merit depends on the achievements of others. This becomes especially clear in situations that are competitive in nature.
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Proponent
Leon Festinger
He developed this theory from the conception of people compare themselves to others in order to fulfill a basic human desire: the need for self-evaluation.
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