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TMA 01 - P3 - Coggle Diagram
TMA 01 - P3
Stakeholders
Communities
#
External
Impact
Claims: opposition to impact
Charities
Philanthropic
Budgeted amounts
Superdry360
Match-funding
Shareholders
"Ambitious business growth"
Carroll's 'economic responsibilities'
Profit maximisation
Friedman, 1970
Shareholder theory
Internal
Claims: Profit
CSV
+ve impact on people & planet
Profitability
Customers
Perception of integrity
Marketing tactic
External
Prices/range/quality & ethical
Suppliers
Workers
Respect
Legislative compliance
Best practice
Ethical Trading Code of Practice
ILO
Minimum standards
Guide behaviour
Enforcement?
Evidence of monitoring/enforcement?
Audits & performance reviews
'Regularly'
China example
H & S processes
worker welfare
improved working conditions
Lip service?
External
Long-term contracts?
Employees
#
Welfare
Safety
Fairness
Internal
Schedules/wages/conditions
Claims:Better work-life balance, wages
Triple Bottom Line
Social
Environmental
Sustainability
Waste generation
Energy consumption
Greenhouse gas emissions
Superdry Environmental policy
Economic
CSR-washing (Mattis, 2008)
Marketing tactic
Blue Washing
#
Amer, 2018
UNGC
sustainability
Slavery policy
Risk assessment
Training
India, Turkey, China
Poor human rights record
Sourcing offices
Law enforcement only?
Human rights
Audits
Pre-approval processes
Risk assessments
Dedicated local ethical trading experts
Women's Challenge Alliance programme
Migrant worker assessment
Impact "as positive as possible"
NOT
is positive!
