Please enable JavaScript.
Coggle requires JavaScript to display documents.
CONFORMITY. - Coggle Diagram
CONFORMITY.
ASCH 1956
Asch wanted to discover if people conform to the majority in the situations where an answer is obvious.
PROCEDURE.
In Asch’s experiment there were five to seven people in each group made up of US male undergraduates.
Each group were presented with a standard line and three comparison lines. All but one individual was confederates.
-
Asch wanted to find out whether the ‘real’ participants would stick to what answer they believe is right or cave in the pressure of the majority.
-
EVALUATION.
The study lacks ecological as it is based of peoples’ perceptive of a line and does not reflect the complexity of real-life conformity.
All participants were young males from USA therefore, results are gender and culture bias.
Asch believed that participants conformed to fit in with the group but privately disagreed with the majority - ‘Normative influence’.
VARITATIONS.
-
Losing a partner – A partner who responded correctly before then, deserted the majority resulted in an increase of conformity by 28.5 percent.
-
-
THREE MAIN TYPES.
Compliance refers to when you publicly conforming to the behaviour or views of others in a group but privately maintaining one’s own views.
Identification is when you adopt the views or behaviour of a group both publicly and privately because you value membership of that group.
Internalisation is a conversion or true change of private views to match those of the group. Distinguished from identification because the new attitudes and behaviours have become part of your value system; they are not dependent on the pressure of the group.
examples...
Person may laugh at a joke because their group of friends find it funny but deep down the person does not find the joke funny.
-
-
-
What is it?
Conformity is a type of social influence defined as a change in belief or behavior in response to real or imagined social pressure. It is also known as majority influence.
ADDITIONALLY.
Smith and Bond in 1998 reviewed 31 studies of conformity conducted in different cultures using Asch’s procedures: collectivist cultures show higher levels of conformity then individualists’ cultures.
-
-