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TOPIC 7: MARKETING PLAN - Coggle Diagram
TOPIC 7: MARKETING PLAN
definition
systematically
encourage and increase sales
religious and etchical practices
marketing strategies
product
price
place (distribution)
promotion
marketing concept
it rests on the philosophy that all marketing activities musr satisfy customer needs and wants.
marketing plan format
define the product concept
identify the target market
determine market size
identify competitors
determine market share
develop sales forecast
what is target market
group of customers with needs and wants
step in identifying the target market
identify the product or service to be offered
focus the marketing effort
determine target market from the market segments identified
steps in preparing sales forecast
determine market size
identify the competitors
estimate market share
forecast sales