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User Data Analytics - Distribution :checkered_flag: - Coggle Diagram
User Data Analytics - Distribution :checkered_flag:
Time Strategy :unlock:
Users are most active between 6am - 9am & extended period on Tuesdays, the best day, when peak time runs through to 2pm.
Utilize time by releasing interviews; scheduling posts and sending out newsletters during these times
Goal = larger traffic group on Website as well as Social Media pages
Create hype for different webinars/interviews before they are released
Acquisition Strategy :recycle:
Ensure Mail Chimp is up to date
Personalize Email newsletters to create a Biznews - User “Relationship”
Increase Social Media presence
Ensure SEOs are up to date
Weekly Analysis & Monthly Analysis Newsletters
Create a call to action button in newsletters for most recent interviews etc "In case you missed it - click here!"
Demographic Info Strategy :silhouettes:
Seek new clients in different demographic groups
Re-post old/previously done interviews/articles with different titles or wording to act as attractions to users who may have not seen/listened to the original ones
Ensure all distribution platforms are updated and accessible
Call to action button for all social media on Website&newsletters
Technology Performance Strategy :!:
Ensure Mobile Website is in full working order as 74.9% of our users utilize their mobile devices
Ensure the app can be accessed on Google Play Stores & IOS Apple Stores
Ensure app is up to date
Ensure application is updated in terms of interviews etc
online help forum on the app = creating a helpful user experience
