Ch. 7 TV & Cinema
TV vs. Cinema
size of titles
cropping and framing
be creative with cinema
bmw headlights ad
click to edit
click to edit
scripts and storyboards
types
basic script
storyboard
video/audio script
time lengths
25, 30, 45, 60, 90, 120 sec
Soung Effects (SFX)
music
songs completely change the tone
save songs you love
ads can make a song popular again
be wary of currently popular songs, they can go out of style quickly
sfx really determines the emotions of an ad
Voice Over (VO or V/O)
MVO, FVO or actors name
the voice over actors voice and tone need to reflect the brand and the message really well.
specify: ex. 30s lively slight southern accent
REFLECTS YOUR IDEA
avoid cliche addy voice overs
students tend to copy what they've seen which makes their ads become cheesy
forget what's gone before, make soemthing different and new
write a voice over that reflects your idea
for your specific off road vehicle not all off road vehicles
Super
aka. superimposed text on screen
can replace the voice over or coincide with it
we hear more quickly than we read
an advantage if the viewer has the sound off
super and vo are most impactful together
The same rules apply
limit idea to one sentence
people see many ads, have it evoke emotion
One frame goal
reductionsim
good print and tv should be able to run as a single frame and be instantly understood
two to three frames is okay too
concept should always be king