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Business Function Analysis, Azyura Humaira, 120310180025 - Coggle Diagram
Business Function Analysis
important functions in an organization
Conveys a sense of identity for employees
Helps generate employee commitment to something greater than themselves
Adds to the stability of the organization as a social system
Serves as a frame of reference for employees to use to make sense of organizational
activities and to use as a guide for appropriate behavior.
Strategic Marketing Issues
Marketing Mix
refers to the particular combination of key variables under a corporation’s control that can be used to affect demand and to gain competitive advantage
Product Life Cycle
used by marketing managers to discuss the marketing mix of a particular product or group of products in terms of where it might exist in the life cycle
Market Position and Segmentation
Market Position
selection of specific areas for marketing concentration and can be expressed in terms of market, product, and geographic locations
Segmentation
Brand and Corporate Reputation
Brand
name given to a company’s product which embodies all of the characteristics of that item in the mind of the consumer
Corporate Reputation
widely held perception of a company by the general
public
Strategic Financial Issues
Financial Leverage
helpful in describing how debt is used to increase the earnings available to common
shareholders
Capital Budgeting
the analyzing and ranking of possible investments in fixed assets such as land, buildings, and equipment in terms of the additional outlays and additional receipts that will result from each investment
Strategic Research and Development (R&D) Issues
R&D Intensity, Technological Competence, and Technology Transfer
R&D Mix
Impact of Technological Discontinuity on Strategy
Strategic Operations Issues
Experience Curve
Flexible Manufacturing for Mass Customization
Strategic Human Resource MANAGEMENT (HRM) Issues
Increasing Use of Teams
Union Relations and Temporary/Part-Time Workers
Quality of Work Life and Human Diversity
Strategic Information Systems/Technology Issues
Impact on Performance
Supply Chain Management
Azyura Humaira
120310180025