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VIRTUAL EVENTS - Coggle Diagram
VIRTUAL EVENTS
Strategies
Subscriptions
rather than
individual events sale
build a
community
around regular events
Reward
live attendance
Offer better content
on-demand
Offer o
ne-to-one meetings
and networking
Portability
as key concept
(example : assist on the event on the phone = convenience )
Invest on your event
Otherwise : zero budget = zero revenue
New hierarchy of needs :
1- meaningful connection
2- Entertainment
3- Content
sustainability
Use a
moderator
to encourage attendees
to participate to the discussion during the event
personnalization
simultaneous translation
Trends
Audio-Only Event
Clubhouse app
Combat Zoom Burnout
Hybrid events
Increase FOMO 'fear of missing out,'
of those watching online
Risk Mitigation Plan
10% of the total venue seated capacity
events of more than 250 people
Reduce the extent of risk exposure and the adverse effects of risk
Event technology
EventMB : the number one resource for event technology
Event-Bubble
Onsite testing of covid-19
cheaper than non-bubble event
Only 1 day event to be effective
use technology for security
Top event virtualization
platforms
TheVirtual.show
On24.com
Accelevents.com
Adobeconnect.com
Redbackconnect.com
High pre-pandemic
barrier to entry events
Conference
Rely less on sponsorship
keep 25% of pre-pandemic ticket price
community, subscription model and
on-demand video are key
a meeting of two or more persons for discussing matters of common concern
Low pre-pandemic
barrier to entry events
Tradeshow
Rely more on sponsorship
increase the volume of registrations
Networking is key
large exposition to promote awareness and sales of especially new products within an industry