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The Marketing Environment, [International Market - any of these 4 taking…

- - - - Changes to Society
        
        Pressure of work
        
        Lack of time
        
        Loss of skills
    - - Changes in Tech
        
        Online Retail
        
        3D printing
    - - Changes to Economy
        
        Ressession
        
        Times of Boom
    - - Pressure from Environmental groups
        
        Drive for reusables
        
        Reduce waste
        
        Reduce consumption
        
        Reduce plastics
    - - Governmental Change
        
        Promotion of difference agendas
        
        encourage collaboration
        
        Fund specific projects
    - - Changes made to Law
        
        drive product development
        
        enforce changes to current products
        
        Sugar Tax
    - - Heightened Awareness
        
        ethical accreditation sought
        
        FCS Forest Stewardship Council
- - - - Identify Internally
        
        Market
        
        Gaps
        
        Own skill set
        
        where R&D Marketing or engineering could be developed
      - Competitor
        
        who ?
        
        Their offering
        
        How they are perceived by customers
        
        if any advantage you have could be easily copied
- - - - increase market share in current market
    - - New Products Existing Market
    - - New Markets
    - - New Product / New Market