TOPIC 2: ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES
new entries
offering a new product to an established or new market
offering an established product to a new market
creating a new organization
generation of a new entry
creating a resource bundle
assessing the attractiveness of a new entry opportunity
information on a new entry
comfort with making a decision under uncertainty
entry strategy for new entry exploitation
environmental instability and first-mover
demand uncertainty
technological uncertainty
adaptation
lead time and first-mover
risk reduction strategies for new entry
market scope strategies
broad-scope strategy
imitation strategy
an imitation strategy
managing newness
assets of newness