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Platform Revolution_CH1&2, G1 (IBS3 Evonne, IBS3 Jenny, EIPHD2 Casper,…
Platform Revolution_CH1&2
Nowadays
New business model
bridge
Create value
connect
people, organization, and resource in an interactive ecosystem
integrate
the resource they don't own or control
community
Facebook, Instagram, Twitter
Airbnb
Uber, Foodpanda
Amazon,Alibaba
change not only the company but also the live of individual
continually evolving
how
Network effect
values?
Scaling
two-side(demand&supply)
grow proportionally by
Fictionless entry
（for users)
Google :check: Yahoo :green_cross:
Side-switching
Foodpanda recruit drivers from eaters
20th century
Supply Economies of Scale
VS.
21th century
Demand Economies of Scale
Ford, GE, BASF
VS.
3com, Uber, FB
Metcalfe's Law
nonlinear growth
convex growth
Two-sided network effect
Android, Paypal, Airbnb, Uber
Weekly Ladies Night, Market A>B
Other Tools
Success Model
Price Effect :red_cross:
Brand Effect :red_cross:
Network Effect & Loop :check:
Lock in & Virality
Negative Network Effect
Causes & Cure
Frictionless Entry
VS.
Effective Curation
OK Cupid :check:Filter & Control
Data-driven network effects
ChatRoulette :red_cross:Naked Men
Types
of Network effect
two-side effect
same-side effect
customer-customer producer-producer
negetive same-side effect
information platforms
positive same-side effect
games
.
customer-producer producer-customer
negetive cross-side effect
Uber (driver&rider)
positive cross-side effect
credit cards
one-side effect...etc
firm economic activities
service provider
provide service to customer(JP Morgan)
2.6 P/E ratio& market valuation
not so efficient in new generation
technology creator
sell intellegent property(Oracle)
4.8 P/E ratio& market valuation
asset builder
assets to deliver/sell physical goods(FedEX)
2.0 P/E ratio& market valuation
network orchestrator
people&company interact to create value
most efficient
value creators (8.2)
Using Network effect : change structure
turns inside out Ex:employee→crowd
creating the giants of the 21 century
Coperation focus from inside out
Platform
Information Dissemination
on consumer's side
consumer chose supplier
muitiple demand
Bigger market
customer from customer
get info by themselves
should take time
Customer orientation
suit uostomers' needs
Absorb opinions from customer
develop customer relationship
use data-based tool
creat community feedback loops
make market more efficient
Product source
find more muitiple resource
open up new market
grow rapidly
not-even-mine inventory
cooperate with supplier
products come from others
sharing economy
0 cost
on inventory
Pipeline (tradition)
Information Dissemination
gatekeeper
select for customer
cost a lot
waste time
company to customer
company : sell bundles
customer : get info from few way
Product Orientation
mechanisms of control
ensure quality
random check / supervisor
inefficient
cost a lot
only care about product
Product source
scale up company
increase capital
invest in lots money
just-in-time inventory
to purchase
to produce
more supply
more cost
G1
IBS3 Evonne
IBS3 Jenny
EIPHD2 Casper
DCH3 Monica
not necessarily symmetrical
cross-side effect
platform business
.
easier to scale network effects outside than inside
.
