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DTCAs - Coggle Diagram
DTCAs
Objects of study
Those using a content analysis approach: Applequist and Ball, Mackert and Love, Main et al., Frosch et al.
positive and negative emotional appeals
rational or informational appeals
Young and Cline- print
medical rewards and punishments
how they categorize and code neoliberalism
Main et al.- print
emotional appeals over factual
Also Applequist
Frosch et al.
Neoliberalism
Fisher: ‘‘consumption
is not only a right but also an obligation” (2007: 64).
Speaks to healthcare at-large as opposed to DTCAs specifically
critical discourse analysis
Gee: ‘‘speak to. . .and intervene in institutional, social
and or political issues, problems and controversies” (2014: 9).
Content analysis approach
positive and negative appeals
Television DTCAs
rational and informational appeals
Emotional
Young and Cline
Main et al.
What it is
Used to analyze text data (1278)
Research using qualitative content analysis focuses on
the characteristics of language as communication with attention to the content or
Text data might be in verbal, print, or electronic
form and might have been obtained from narrative responses, open-ended
survey questions, interviews, focus groups, observations, or print media such as
articles, books, or manuals (1278)
content analysis is
defined as a research method for the subjective interpretation of the content of text
data through the systematic classification process of coding and identifying themes
or patterns.
contextual meaning of the text (1278)
Latour
Case-by case approach to understanding the human experience.
Actors and participants define themselves as opposed to sociologists based on larger groupings.
Make actors aware of what is being imposed on them. Don't put them into theoretical frameworks.
CHAT